Fundraising Fridays: Tip “5 Steps to an Effective Fundraising Campaign”

Sending solicitation letters (by snail mail or e-mail) is one of the easiest, most effective ways to raise the $1,500 fundraising minimum.  However, knowing where to start is the key to a successful campaign.  These 5 steps will guide the way:

1)   Get inspired.

  • Why do you walk?  Take a minute to think about why you accepted the Challenge.

2)   Select your audience.

  • Don’t be afraid to ask everyone you know – friends, family members, co-workers, local business managers, hair dressers, and mechanics are all fair game.  You never know who is willing to contribute to your efforts.

3)   Create and send your letter.

Make it personal.  Consider including your connection to MS, a photo, your personal fundraising goal, and a link to your personal webpage.   (Sample fundraising letters available online)

4)   Send an email update.

Your online tools track everyone you contact and record who has donated to your efforts.  Use the e-mail function to send a follow up e-mail with detailed updates of your training and fundraising to those who have not yet donated.

5)   Send thanks.

This is one of the most important steps of your campaign.  Showing your donors gratitude and appreciation will build strong relationships for years to come.

For more information on fundraising for Challenge Walk MS, be sure to visit www.ChallengeMS.org.

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